who we are
Swiss Management Services was founded in 2012 in Switzerland by Giorgio Modesti, a Swiss-Italian born in Milano. He is a citizen of the world, a sailor, a kitesurfer, a gentleman driver and he has a deep passion for strategic marketing.
From 2012 to 2024 Swiss Management Services collaborated with the global leader in Customer Experience and Digital Services, providing senior managerial expertise in the opening, restructuring and management of contact centres across Europe, Africa and the Middle East.
During this partnership SMS participated in and directed several strategic and operational projects on behalf of a number of leading global firms active in telecommunications, social media, consumer electronics, finance, travel and leisure, armaceuticals, retails and many other industries.
Working alongside Giorgio are highly experienced managers who have shared professional and personal adventures with him for over 3 decades.
The Swiss Management Services team is flexible depending on the needs of each project, and assigns the best professionals for each situation.
The Swiss Management Services journey began long before its official launch in 2012. Indeep, it overlaps the whole career of its founder and collect an impressive series of working experiences, being always there where the big things happened. From the pioneering times of European mail order companies, that were the cradle of one-2-one marketing and e-commerce in the ‘80s to the magic era of mobile TLC in the ‘90s, and again from the explosion of e-business in 2000 to the digital TVs launch, and then again to the massive spread of social medial in the ‘10s, and again from the globalization of Customer Experience Services to IoT and Mobile Payments ‘till the most advanced Fintech Solution and the era of Digital Transformation and A.I..
A breathtaking race surfing the wave of innovation, taking part of changes and sometimes making them happen. All this impressive know how is now the core asset of Swiss Management Services, accompanied by an unmatched dose of passion and a unique enthusiasm for any new challenges, everywhere on Earth.




2012 – present
Founder & CEO
2024 – present
Founder & CEO
2021 – 2024
New Markets Director EMEA
CEO TP Kenya
Board Member (EGY, KE)
2018 – 2021
Regional Director Africa & M. East
CEO TP Nigeria
Chief Marketing Officer TP Greece
Board Member (EGY)
2012 – 2018
CEO TP Egypt
CEO TP U.A.E. (Dubai)
Board Member (EGY)
2010 – 2012
Head of Operations
2008 – 2010
CEO TP Romania
2005 – 2008
Director of Customer Operations
2002 – 2005
Partner
Head of Operations
2002 – 2004
Partner
2002 – 2004
Training Manager
2001 – 2002
Vice Managing Director
Marketing Director
2000 – 2002
Founder & CEO
2000 – 2002
E-Business Director
1999 – 2002
Founder & CEO
1995 – 2000
E-Business Director
Mktg Mgr Business Segment & VAS
1993 – 1995
Direct Marketing Services Director
1990 – 1993
Marketing Manager Mail Order Italian Mkt
1988 – 1990
Marketing Manager
1987 – 1988
Hotel Procurement Manager